The Motive Network powered by Advent 2.0 is an advanced performance ad network that implements two functions critical to internet advertising: a publisher centric advertising network and a direct lead generation network.
Competing companies are one of the other; few if any have truly combined the two. Additionally, Advent provides ad serving and impression tracking capabilities that most networks do not offer. The data model, code model, and system processes are designed by industry experts with years of experience building high volume performance advertising and lead generation networks. All the critical intricacies of online advertising and lead generation that can only be learned through years of experience are built into Advent. Most other platforms cannot say that and many will contain pitfalls and shortcomings that can negatively impact revenue, and business relationships.
Advent is built on a model that is highly scalable and adaptable to future enhancements as the industry changes. This is critical to being a step ahead of the competition. The ad and lead generation industries are constantly in flux and Motive has designed the network with that in mind.
For Motive, Advent contains features many other platforms simply do not have, like multiple payout support including commission based sales, individual publisher and advertiser allocations and lead routing to multiple advertisers and buyers. On the lead generation side, Advent implements real
time and batched lead processing as well as very flexible and powerful data handling and validation capabilities. We offer way more than most cost per acquisition CPA network, and we do it in a user interface (UI) that is extremely easy to use.
Checkout this video for some more features of Advent 2.0 
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That is quite the combo when you mix both networks. I was not aware of this company or its existance. Thanks for the briefing!